Apple's self-developed chip strategy move further

At 1:00 a.m. October 19, Apple "exploded" at its second fall conference this year. In terms of products, Macbook Pro, AirPods 3, and HomePod mini were released as expected; what is amazing is the two chips carried by Macbook Pro - M1 Pro and M1 Max. From the perspective of various indicators, M1 Pro and M1 Max are coming strong. Apple is working hard on the road to "inside". Its base color is chip and semiconductor companies, and the strategy of Apple Silicon has taken a big step forward.

Apple survived the innovation crisis of previous years. The ecosystem created by Apple now, including the integration of multiple terminals such as PCs and mobile phones based on chips and operating systems, is the result of its own long-term efforts. For Apple's update direction, the focus is still on ecology. It is becoming more and more difficult to update and innovate on single product, but Apple has benefited from the ecology. It can harvest the profits of watches, headphones, and even Mac and other product lines through mobile phones with more profit-oriented than market share. Apple's ecological innovation is not radical. On the contrary, Apple continues its conservative strategy and insists on "being yourself". Even the M1 chip, which is amazing to the outside world, was not born out of nowhere. Apple has always wanted to grasp key technologies, and its self-developed chips have been gaining momentum for a long time.

Apple's story has always been based on the integration of software and hardware, and self-innovation has always been Apple's long-term strategy. The evolution of Apple's hardware in the past two years has expanded Apple's core advantages. But behind the two years is Apple's focus on the established strategy, and it is the accumulation over time.